EXCLUSIVE: Marketing automation software penetration is still on the wrong side of “woeful.” Even if you reduce the total marketplace to B2B organizations alone — those that are more likely to use a marketing automation platform (MAP) — penetration is still around 10 percent. MAP providers, with a few exceptions, have stuck to their pricing guns and […]
EXCLUSIVE: Marketing automation software penetration is still on the wrong side of “woeful.” Even if you reduce the total marketplace to B2B organizations alone — those that are more likely to use a marketing automation platform (MAP) — penetration is still around 10 percent. MAP providers, with a few exceptions, have stuck to their pricing guns and […]
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